FounderOS

Stop guessing what to fix next.

FounderOS analyzes your startup signals and shows you what to fix next.

Diagnose your startup

CONSTRAINT: MARKET

SIGNAL

Traffic is going up, signs ups are down

WHAT THIS LOOKS LIKE

• Value not immediately clear

• Wrong audience being attracted

• Message doesn’t match intent

• Problem not compelling enough

WHAT’S ACTUALLY HAPPENING

Value proposition not resonating

CONFIDENCE

0.00

DECISION

Reject: increasing traffic

Prioritize: value clarity

NEXT 14 DAYS

• Rewrite homepage with clear outcome in first fold

• Align messaging to top traffic source intent

• Add 3 concrete use-case examples

• Test 2 sharply different value propositions

CONSTRAINT: PRODUCT

SIGNAL

Users sign up but don’t come back

WHAT THIS LOOKS LIKE

• No clear first value moment

• Onboarding is confusing

• User expectation mismatch

• Core use case not obvious

WHAT’S ACTUALLY HAPPENING

CONFIDENCE

—

DECISION

Reject: adding more features

Prioritize: fixing first user experience

NEXT 14 DAYS

• Define the single 'aha moment'

• Reduce onboarding to reach value in <2 mins

• Track activation event explicitly

• Run 10 user sessions to observe drop-offs

CONSTRAINT: SALES

SIGNAL

Lots of demos but deals don’t close

WHAT THIS LOOKS LIKE

• Wrong ICP being targeted

• Weak urgency or pain

• Value not clear to decision maker

• Long or unclear sales process

WHAT’S ACTUALLY HAPPENING

CONFIDENCE

—

DECISION

Reject: pushing sales harder

Prioritize: tightening ICP definition

NEXT 14 DAYS

• Analyze last 10 lost deals

• Identify patterns in non-buyers

• Narrow target customer profile

• Adjust messaging for decision-maker relevance

CONSTRAINT: EXECUTION

SIGNAL

Revenue growing but cash keeps running out

WHAT THIS LOOKS LIKE

• High burn relative to growth

• Poor unit economics

• Inefficient cost structure

• Delayed collections or cash cycles

WHAT’S ACTUALLY HAPPENING

CONFIDENCE

—

DECISION

Reject: chasing more revenue blindly

Prioritize: improving cash discipline

NEXT 14 DAYS

• Break down burn by function

• Calculate contribution margins

• Cut non-critical expenses

• Align growth with cash efficiency

CONSTRAINT: EXECUTION

SIGNAL

We’re doing a lot but nothing moves

WHAT THIS LOOKS LIKE

• No clear top priority

• Too many parallel experiments

• Team not aligned on goals

• Frequent strategy changes

WHAT’S ACTUALLY HAPPENING

CONFIDENCE

—

DECISION

Reject: doing more things

Prioritize: defining one critical focus

NEXT 14 DAYS

• Identify the #1 bottleneck

• Pause all non-essential work

• Align team on single metric

• Review progress weekly

Not sure what’s actually wrong?

Pick what feels closest. We’ll show you what’s going on.

How this works

How is this different from talking to advisors or my board?

Advisors give opinions based on their experience.

They don’t systematically evaluate all possible paths in your specific situation.

This shows you the most likely issue, the competing options, and forces a clear decision.

Take the next step

You don’t need more ideas. You need clarity on what actually matters next.

SELF DIAGNOSIS

Get a deeper diagnosis

Answer a few questions about your startup. We’ll identify what’s actually blocking progress.

DISCUSS

Talk through your situation

If things feel unclear, we can walk through your startup and help identify what’s going wrong.

Get a diagnosis

FAQ

Common questions

What exactly does this do?

Is this for early or funded startups?

How is this different from advisors?

Do I need data to use this?