MobileDesktopStop guessing what to fix next.
FounderOS analyzes your startup signals and shows you what to fix next.
CONSTRAINT: MARKET
SIGNAL
Traffic is going up, signs ups are down
WHAT THIS LOOKS LIKE
• Value not immediately clear
• Wrong audience being attracted
• Message doesn’t match intent
• Problem not compelling enough
WHAT’S ACTUALLY HAPPENING
Value proposition not resonating
CONFIDENCE
0.00
DECISION
Reject: increasing traffic
Prioritize: value clarity
NEXT 14 DAYS
• Rewrite homepage with clear outcome in first fold
• Align messaging to top traffic source intent
• Add 3 concrete use-case examples
• Test 2 sharply different value propositions
CONSTRAINT: PRODUCT
SIGNAL
Users sign up but don’t come back
WHAT THIS LOOKS LIKE
• No clear first value moment
• Onboarding is confusing
• User expectation mismatch
• Core use case not obvious
WHAT’S ACTUALLY HAPPENING
CONFIDENCE
—
DECISION
Reject: adding more features
Prioritize: fixing first user experience
NEXT 14 DAYS
• Define the single 'aha moment'
• Reduce onboarding to reach value in <2 mins
• Track activation event explicitly
• Run 10 user sessions to observe drop-offs
CONSTRAINT: SALES
SIGNAL
Lots of demos but deals don’t close
WHAT THIS LOOKS LIKE
• Wrong ICP being targeted
• Weak urgency or pain
• Value not clear to decision maker
• Long or unclear sales process
WHAT’S ACTUALLY HAPPENING
CONFIDENCE
—
DECISION
Reject: pushing sales harder
Prioritize: tightening ICP definition
NEXT 14 DAYS
• Analyze last 10 lost deals
• Identify patterns in non-buyers
• Narrow target customer profile
• Adjust messaging for decision-maker relevance
CONSTRAINT: EXECUTION
SIGNAL
Revenue growing but cash keeps running out
WHAT THIS LOOKS LIKE
• High burn relative to growth
• Poor unit economics
• Inefficient cost structure
• Delayed collections or cash cycles
WHAT’S ACTUALLY HAPPENING
CONFIDENCE
—
DECISION
Reject: chasing more revenue blindly
Prioritize: improving cash discipline
NEXT 14 DAYS
• Break down burn by function
• Calculate contribution margins
• Cut non-critical expenses
• Align growth with cash efficiency
CONSTRAINT: EXECUTION
SIGNAL
We’re doing a lot but nothing moves
WHAT THIS LOOKS LIKE
• No clear top priority
• Too many parallel experiments
• Team not aligned on goals
• Frequent strategy changes
WHAT’S ACTUALLY HAPPENING
CONFIDENCE
—
DECISION
Reject: doing more things
Prioritize: defining one critical focus
NEXT 14 DAYS
• Identify the #1 bottleneck
• Pause all non-essential work
• Align team on single metric
• Review progress weekly
Not sure what’s actually wrong?
Pick what feels closest. We’ll show you what’s going on.
How this works
How is this different from talking to advisors or my board?
Advisors give opinions based on their experience.
They don’t systematically evaluate all possible paths in your specific situation.
This shows you the most likely issue, the competing options, and forces a clear decision.
Take the next step
You don’t need more ideas. You need clarity on what actually matters next.
SELF DIAGNOSIS
Get a deeper diagnosis
Answer a few questions about your startup. We’ll identify what’s actually blocking progress.
DISCUSS
Talk through your situation
If things feel unclear, we can walk through your startup and help identify what’s going wrong.
FAQ
Common questions
What exactly does this do?
Is this for early or funded startups?
How is this different from advisors?
Do I need data to use this?